The methods which are used to improve the search engine ranking.
It’s the process to bring your website to the top of Google
What is a Keyword?
Any word or words you write into the box of a search engine is a keyword or keywords. Some are Short Tail Keywords and some are Long Tail Keywords. Short Tail Keywords consist of 1 or 2 words whereas Long Tail Tail Keywords consist of more than 2 words. For example, “Bloggers Funda”is a 2-word keyword which is a Short Tail Keyword. Take another example, “Bloggers Funda would be the best group on Facebook” is a Long Tail Keyword which consists of 9 words.
Why Do We Find Long Tail Keywords First?
Because short keywords have high competition. You first rank your website for long tail keywords, when your website gets good authority, then you can rank your websites for short tail keyword tool.
The second reason is that they are not relevant. The person who is typing “Cars”, we don’t know either he wants to buy a car or he is searching for its wallpapers. There is no use to work on one-word keyword. There is so much high competition.
We search for long tail keywords because of low competition. Daily about 7 billion searches are done on Google among them 20-30% are those searches on which people don’t get satisfied answers. We find that keywords via Keyword Research then we work on that keyword and rank. As I gave an example in my yesterday video. This keyword is a high competition keyword because a lot of articles have been written on that, and it has a monthly search of 12,000 “How to buy a car”. Then I found a keyword via Keyword Search “t mobile insurance” that has a monthly search 22,000 because it’s a low competition keyword. You will write an article on that via good On-Page (that I will discuss in the future episodes), and a few backlinks you will get ranked. You will get most of the traffic for that keyword with ease